Tips for a successful and effective retail execution

All around the globe major brands spend a lot of money on the several types of tools and actions which are designed to improve sales. Among the other things, the most popular term in this field is Retail Execution.


bag
Prepared by: Michael Johnson
Oryginal: http://www.flickr.com


Let’s have a closer look and see what is it all about.


Let’s imagine a case where we go to a shop in order to get our favorite chocolate produced by brand . Then, we realize that the shelf where it used to be stored is totally empty. What will you do? Most likely you will grab another one, and that’s it. From the brand perspective, when many people will act just like you, the company will lose millions if not billions of dollars. Deserted store space means no sales that simply equal no profits. Basically, Retail Execution boils down to all actions related to the sale process for the ultimate consumer.




Retail Execution
Prepared by: Carmen Rodriguez
Oryginal: http://www.flickr.com


Typically the key point here is to gather adequate data from the shops and work right away. Is that even feasible? naturally, it is - with the modern applications and software available out there. With that being said, we can easily monitor if our products are on the shops shelves and act appropriately it any time. A good Retail Execution actions should provide additionally different in-store promotions to make our products more attractive to the clients.


As we mentioned earlier, we could take advantage of customized application that will help us with preparing a nice plan, with managing it and checking all the actions we have decided to take. The most important part is the constant analysis and drawing conclusions from it to see what really works and what’s not.

Posted by Administrator on 2019-10-13 20:58:37
Tags: Media, natura, time, store